SDG's Guiding Principles

These Principles Drive How We Think, How We Work, and How We Deliver for Clients.

Excellence at SDG is built on action, accountability, and curiosity. We operate with urgency, think independently,
and take responsibility for results — for our customers, our colleagues, and ourselves. These principles reflect
how we work, how we show up, and how we grow.

THINK LIKE A STARTUP.

Approach problems like an owner. Move with urgency, stay resourceful, and take initiative instead of waiting for instruction.

Dream BIG!

Move fast, take risks, make decisions.

Entrepreneurial drive, passion and spirit to win.

No spectators. Have to be in the game.

Foster an open door culture.

Learn from failure and celebrate success.

SURROUND YOURSELF WITH GREAT PEOPLE.

Work with teammates who elevate the standard through effort, character, and curiosity. Strength comes from talent, but results come from trust and shared purpose.

Hire for attitude and aptitude.

Take the lead. Have an opinion, and state it.

Challenge the status quo. Think differently.

Endless energy and the ability to motivate others.

Encourage meritocracy. Reward behaviors that you want to see more of.

Take pride in what you do.

STAY AHEAD OF THE CURVE.

Know the landscape and stay informed. Be proactive about learning so you can anticipate what is coming, not react after it arrives.

Thirst for knowledge.

Thought leadership.

Natural curiosity and enthusiasm for solving problems.

Take ownership of personal development.

Contribute to the organization’s learning.

Apply your knowledge to develop better solutions for the customer.

COMMUNICATE. BE TRANSPARENT.

Share information openly so people have the clarity they need to act. Address issues early and keep conversations direct and productive.

No surprises. Open honest communications.

Listen to understand. Think smart. Ask questions.

Avoid politics. Say it like it is.

BE ETHICAL. SHOW CHARACTER.

Do the right thing in every situation, even when the choice is difficult or inconvenient. Integrity is not conditional; it is the baseline.

Honesty and integrity at the core of everything you do.

Do the right thing even when no one is watching.

Sensitive to each others needs to maximize potential.

Earn trust of customers and teammates.

If you make a mistake, own it and fix it.

ACT IN THE BEST INTEREST OF THE CUSTOMER.

Understand their needs, protect their outcomes, and guide them away from missteps. Success is measured by the trust we earn and the value we deliver.

Know your customer.

Make the customer look good.

Stop the customer from making a mistake on their own or with us.

Wow the customer!